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Outbound Marketing

Outbound Marketing Services

Outbound Marketing

Outbound Marketing: Email campaign creation and management for the California Corporate College.

Go Launch Marketing Founder Jon Wollenhaupt has more than 20 years of experience helping clients find the right mix of marketing programs that make sense for their organization. Using trusted vendors, he will pull together the resources to make sure your marketing programs launch on time, reach the right audience, and get results that match your business goals. Our outbound marketing services include the following:

  • Email marketing campaigns, including content development, graphics, layout, distribution, and tracking
  • Telemarketing campaign management
  • Trade show management, including strategy, logistics, and booth design
  • Advertising creative development for online and print
  • Press release writing and distribution

Outbound vs. Inbound Marketing

Even with the long-standing popularity of inbound marketing, most organizations have yet to completely abandon outbound marketing practices. In fact, HubSpot, the company that coined the term inbound marketing and is its greatest practitioner, also uses outbound marketing, including displays, video, and various types of advertising.

Beyond the hype, it is accurate to say that inbound marketing can help an organization establish credibility and trust with prospects by regularly making useful information available through online postings (e.g., social media and blog posts) or by email. A devoted inbound marketer will assert that the content delivery process makes the prospect comfortable and ready to buy. But when? How long are you willing to wait for your prospect to take action? Your competitors are also trying to influence the same buyer.

Inbound marketing alone can take a much longer time to get results; it also requires constant attention to content development and SEO best practices. Some experts estimate it takes inbound programs six to 12 months to get results. Outbound marketing requires a large investment of time in the beginning, but can then run on its own without major retooling, and it can produce results much more quickly.

The Right Mix of Inbound and Outbound Marketing

The optimal mix of inbound and outbound marketing depends on your company’s culture, your in-house marketing capabilities, and, of course, your budget. Go Launch Marketing will work with you to put in place the right programs that match your business goals and your budget.

Contact us today to find out more about our outbound marketing services.